"On average, one American dies every hour of every day of every month from Skin Cancer." [Source: American Cancer Society]
Why is this so? People are still not protecting themselves adequately from harmful ultraviolet (UV) rays. People today spend more time in the sun! Shorter working hours, earlier retirement, a longer life span, lighter clothes, a waterside lifestyle and more sport and leisure pursuits all put people in the sun more often than ever. UV damage is cumulative! There's no doubt that skin Cancer 'catches up with you.' The longer one lives, the more irreversible damage one suffers from the sun's UV rays.